Recipe Creator

Coca Cola

Interactive Design
Digital Customer Experience

The digital version of Coca-Cola’s iconic recipe book reimagined how people discover, save, and share recipes tied to real moments. Designed as a mobile-first experience, the Recipe Creator blends storytelling, utility, and social sharing to bring the magic of food and Coca-Cola together.

The original version of Magnetic Poetry required a “kit” of tiny magnets, each containing a word, that users could shuffle around the refrigerator door (or other magnetic surfaces) to create short poetic texts. This digital experience brings that to life in the palm of your hand.

Design Goal

Create a mobile experience that feels personal, expressive, and easy to use while staying true to Coca-Cola’s bold brand presence. The experience needed to support inspiration, creation, and sharing without feeling transactional or heavy.

From Concept to Flow

The experience was designed by mapping real moments around food, family, and celebration, then translating those moments into a clear mobile flow. Emphasis was placed on progressive disclosure, clear hierarchy, and moments of delight that encourage sharing.

Reflection

This project reinforced how strong visual systems and thoughtful interaction design can elevate even small, contained experiences. By grounding the work in real moments and designing within constraints, the final experience feels expressive, usable, and distinctly Coca-Cola.