Smartwater Alkaline

Coca Cola COMPANY

Interactive Design
Campaign Experience
Art Direction
Animation

Smartwater Alkaline was a digital campaign focused on repositioning hydration as an active, elevated lifestyle choice. I worked on the interactive experience across hero moments, video integration, and modular content designed to scale across devices and channels.

Campaign Concept & Visual Language

The campaign centered on elevation as both a visual and conceptual motif, combining bold typography, motion, and product-forward storytelling to create a high-contrast, premium feel.

Motion as storytelling

Motion and video were used as primary storytelling tools, reinforcing energy, movement, and performance while anchoring the product within real athletic contexts.

Brand Expression in Context

Lifestyle imagery was paired with bold messaging to situate the product within moments of motion and performance, reinforcing the brand’s positioning around active lifestyles.

Reflection

This project reinforced the importance of designing within real constraints. With a small team and limited time and budget, the work required sharp prioritization, system thinking, and close collaboration between design and development.

By focusing on strong visual hierarchy, reusable patterns, and clear storytelling, we were able to deliver a cohesive, high-impact experience without excess production. It was a reminder that effective design is less about resources and more about decision-making.